Key information

Date: 22 September 2015
Time: 10:00 to 16:30
Place: The Design Council, Angel Building, 407 St John Street, London EC1V 4AB
Format: Workshops
Cost: from £79 +VAT


“Thank you for organising a great day for the Ergonomics in Design seminar. I’m very glad I had the opportunity to attend and wish you success with these future similar events. Working as an industrial designer in the medical device and consumer product spaces I found the sessions very interesting. There was also a good mix of professional backgrounds which can be good during sessions like this.” AM


The focus of the day will be two workshops. Each will run twice, once in the morning and once in the afternoon, so all delegates will be able to attend both.

Workshop 1: Designing for changing demographics

With an ageing population, how do we ensure inclusivity into later life? How do we design for physical issues of ageing and also cognitive impairments such as dementia?

This workshop aims to provide delegates with useful information on the full spectrum of user needs into older age and on the requirement to design inclusively. The principles of user centred design will be discussed and how they relate to users of all abilities. Delegates will be provided with some tools and techniques which can be adopted to inform the design process. By the end of the workshop, delegates should:

  • Have a greater understanding of the requirement to design for an ageing population and knowledge that can be used to make persuasive arguments for an inclusive approach to design.
  • Have an understanding of the spectrum of older users’ needs.
  • Have knowledge of some practical tools and techniques that can be applied as part of an inclusive approach when designing products.

Workshop 2: Measuring improvement in new designs

The role of ergonomics and human factors in generating possible design solutions is increasingly understood but how do we measure just how successful design changes have been?

The workshop will focus on some of the most commonly used techniques (task analysis, error analysis and user requirements assessment). A strong emphasis will be placed on discussing and demonstrating how the application of these tools can be used to directly inform the design process and benchmark competing designs. By the end of the session, delegates should:

  • Understand how human factors and ergonomics methods can be used to provide a business case for system change.
  • Have experience applying a range of human factors tools and understand how these tools can inform the design process.
  • Have a greater understanding of what human factors tools and techniques are available and where to find further information.

09:30 Registration
10:00 Welcome
10:20 1st workshop session
12:20 Lunch
13:00 Presentations of shortlisted entries for the Ergonomics Design Award
13:45 2nd workshop session
15:45 Announcement of the winner and presentation of the Ergonomics Design Award
16:00 Round up
16:30 Finish

Dr Dan Jenkins leads the human factors and research team at DCA Design International, working on a range of projects in domains including medical, transport, consumer goods and industrial products. The team specialises in using human factors tools and techniques to form an evidence base to not only inform the design process, but also to provide a compelling business case to all stakeholders. Dan is a Chartered Ergonomist and Fellow of the CIEHF. He has co-authored ten books, and published over 50 journal papers on the topic of human factors.

Lisa Baker is a Chartered Ergonomist of the CIEHF and senior human factors researcher at DCA Design International. After completing her first two degrees at Rhodes University, Lisa conducted ergonomics work around Africa. Since graduating with a Masters degree from Loughborough University, Lisa has managed large scale ergonomics projects for a wide variety of clients in the UK. Most recently, Lisa was involved with the design and development of the interior for the UK’s new Intercity express train. The project involved engaging a wide range of stakeholders to ensure that the design was inclusive and optimised for all members of the public. Read Dan and Lisa’s thoughts on evidence-based design.

Robin Ellis of RED Design Ergonomics Ltd has a Degree in industrial design and a Masters in ergonomics. He has been working as an ergonomics, design and usability consultant since 1998. Robin is a member of the Chartered Institute of Ergonomics & Human Factors. Robin helps clients including Post Office Ltd, Royal Mail, Barclays and Nokia to create products, retail environments and workplaces which are easier and more efficient to use, and provide the optimum user experience.

Adrian Woodcock of UXperience Ltd has a Degree in industrial design and a Masters in ergonomics. He has worked as an ergonomics and user experience consultant since 2002 bringing user insights to companies including Royal Mail and Nokia. He is currently working at the Ministry of Justice making government services more accessible through He is a Registered Member of the Chartered Institute of Ergonomics & Human Factors.

Kat Gough of Kitchen Table Design Research has an MA in Industrial Design Engineering. She has worked in academia, international and public sector organisations to provide user research and Inclusive design approaches in product and portfolio development. She has delivered inclusive design tools and user research for Nokia, Tefal, NHS, Ministry of Justice, Marks & Spencer, Nestle and Unilever.


The delegate rate includes 2 workshops, lunch and refreshments, and the chance to see excellence in ergonomics design projects, as the finals of the Ergonomics Design Award will be judged on the same day at the same venue. When booking please take note of the terms and conditions below.

Delegate rate: £129 +VAT
Student delegate rate: £79 +VAT

We’re sorry but bookings have now closed.

Booking Terms & Conditions

Payment must be made in full prior to the event to guarantee admission. Bookings made within 28 days of the event require payment at the time by card or Paypal in order to ensure that payment is received prior to the event.

Delegates may nominate an alternative person from their organisation to attend up to 24 hours prior to the start of the event, at no extra charge. Should substitution not be possible, cancellation charges apply as follows:

  • 8 weeks or more prior to start of event: 10% of the delegate fee
  • 4 to 8 weeks prior to start of event: 50% of the delegate fee
  • 4 weeks or less prior to start of event: 100% of the delegate fee

All substitutions and cancellations must be received in writing.

Ergonomics expertise

If you're looking for ergonomics expertise for your project, the Chartered Institute of Ergonomics & Human Factors has the people you need. Contact us or visit our website to find out more.